Prudential | FlexGuard

FlexGuard is a retirement product that you and your financial professional can customize based on your unique needs.

A small team of animators and I created this video to go along with the launch of this new Prudential product. Early on in the process I was responsible for creating early style samples which were then used to develop the rest of the illustrations. On top of animating, I art directed the team of animators to keep the style consistent.

Illustration / Animation / Art Direction

Original Style Frames →

Final Frames→

CREDIT

Agency: MOJO
Creative Direction
: Doug Hovekamp
Art Direction: Erik Michelfelder
Illustration: Erik Michelfelder, Peter Kemme, Ramey Morris
Animation: Erik Michelfelder, Peter Kemme, Ramey Morris, Ted Sartini
Sound: Matt Harmon