LINK is a personalized experience that connects you with solutions and financial professionals to help you achieve your goals. This animation accompanied the launch of this product on Prudential's website, giving the consumers an introduction to the ideology behind the product.
Agency: MOJO
Art Direction: Erik Michelfelder
Design + Animation: Erik Michelfelder
Logo Animation: Chris Long
Concept + Storybaord: Ramey Morris
Sound Design: Matt Harmon
